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Yas Mall presents Abu Dhabi’s First Fashion Week this October

Yas Mall is hosting Abu Dhabi’s first fashion week from October 14th-18th, to coincide with a series of international fashion weeks in various iconic locations including London, New York, Milan and Paris.

Visitors will witness the unveiling of stunning new fall and winter collections from a variety of global fashion brands. Yas Mall is the capital’s fashion destination, offering an unparalleled range of brands to suit all tastes and ages. The shows will be attended by renowned beauty and fashion expert and television presenter, Joelle Mardinian, as well as popular Emirati female icon Taim Al Falasi and Kuwaiti fashionista Fouz Alfahad.

From smart casual dress to evening wear, the shows will demonstrate looks for every type of occasion, presenting the season’s hottest looks from the 14th until the 18th of October in Yas Mall’s Town Square, the dynamic series of fashion shows will be available to all residents and visitors in Abu Dhabi.

Participating brands include Debenhams, House of Fraser, Weill, Laurel, Sonia by Sonia Rykiel, BCBG, Gerard Darel, Promod, Morgan de Toi, Ted Baker and HOSS Intropia, with daily shows at 5pm, 7pm and 9pm.

Fashion Show Schedule:

Allocated Fashion Show Days

Brands

Number of Looks

Number of fashion shows allocated per day

Wednesday, 14th October

Weill, Laurel, Sonia by Sonia Rykiel

20 (Female)

3 Shows (5pm, 7pm & 9pm)

Thursday, 15th October

Debenhams

20 (Female) + 2 (Male)

3 Shows (5pm, 7pm & 9pm)

Friday, 16th October

House of Fraser

20 (Female) + 2 (Male)

3 Shows (5pm, 7pm & 9pm)

Saturday, 17th October

Ted Baker and BCBG

20 (Female) per brand

2 Shows (5pm & 7pm)

Saturday, 17th October

Gerard Darel and Promod

20 (Female)

1 Show (9pm)

Sunday, 18th October

Morgan De Toi

20 (Female)

1 Show (5pm)

Sunday, 18th October

Juicy Couture and HOSS Intropia

20 (Female) per brand

2 Shows (7pm and 9pm)

 

Day – 1

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Day – 2

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Morgan Di Toi

In just over 40 years, the Parisian brand has forged itself a real identity in the world of prêt-à-porter. Created in 1968 b...y two passionate sisters in le Sentier - an area of Paris renowned for its expertise in textiles – the family company has been transformed into an iconic brand.

The glamorous and audacious fashion collections exude femininity!

Its iconic black and white promotional campaigns capture the MORGAN woman, interpreted by the most beautiful models, immortalised by photographers with international renown. For Spring-Summer 2014, the photographer Alasdair McLellan immortalised the wonderful Andreea Diaconu at the Café Rouquet, in the heart of the Saint-Germain quarter.

The Parisian brand is aimed at all women who are imbued with a desire for freedom and seduction.

With its easily identifiable "Parisian chic" style, MORGAN offers exclusive collections full of glamour, creativity and perfectly in tune with the spirit of the times, designed to enhance women, reveal their personality, and capture attention.

MORGAN iconic style codes? Lace, animal prints, sequins and jewellery detailing. MORGAN wardrobe? The evening dress with graphic cut-outs, jeans embellished with Swarovski crystals and the distressed leather “rock ’n’ roll” jacket. A new look is born with MORGAN “chic”on Champs-Elysées!

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Juicy Couture

Juicy Couture embraces the bright and glamorous fun of its Los Angeles heritage by discovering the couture in the everyday, ...and delivering an element of surprise in all its designs—fashion apparel for women, girls and baby, handbags, shoes, intimates, swimwear, fragrance, accessories, jewelry, sunglasses and small goods.

North America is home to over 100 Juicy Couture and Juicy Couture Outlet stores. You can also shop Juicy Couture in select department stores, online at JuicyCouture.com and in over 60 countries across Europe, Asia, Latin America and the Middle East.

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